Marketing prioritises sales and profits, while web development focuses on functionality and appearance.
Web development is a critical element in any digital marketing campaign because your website lies at the heart of all your online marketing. Your paid ads, social media, and email campaigns ultimately lead users back to your site. Website traffic is an important indicator and driver of business growth and really helps you to: Determine ROI to see how well your marketing is working. Gather insight into your audience to make informed decisions. Improve your SEO and search engine credibility.