Influencer Mapping

Influencer mapping is the process of measuring the influence of an influencer's voice in the digital world. It can help you figure out the right influencers with whom you should engage.

MMW believes that popularity should not be confused with influence. Popularity is a measure of how many people recognize the influencer. Unlike celebs, influencers develop personal connections with their followers. This gives them high engagement levels, which brands can benefit from.