Digital commercials target an audience that can be reached in a cost-effective and measurable way including increasing brand loyalty and driving online sales.
Digital media includes software, digital images, digital video, video games, web pages and websites, social media, digital data and databases, digital audio such as MP3, electronic documents and electronic books. Display ads are the most common type of digital advertising, typically found on banners, websites and blogs, and consists of some combination of images, text and animation.