A well-designed logo can offer substantial benefits to brands. It can help pique the interest of consumers, differentiate brands from competitors, facilitate brand recognition, influence investors' decisions, and convey what a brand is all about.
Using right icons can reduce the clunkiness of a site by decreasing the amount of crowded copy. Additionally, the human brain processes icons 60,000 times faster than text. This gives visitors the ability to move throughout your site more quickly and easily.
Logo and Icons will grab attention and make a strong first Impression of your brand identity making it memorable to your loyal audience.