Nov 06, 2024
The Value of Industry Skills Certification to Marketing Professionals, Employers, Universities, and Colleges 2025
eBooks •digital strategy •email marketing •digital marketing

by Monika Singh
Posted on Nov 27, 2024

Email marketing can be taken for granted by many marketers, but it’s one of the best channels for owning your audience and influencing them consistently.
It’s also a channel that sees the number of users continue to grow. According to Statista, the number of global email users will reach 4.89 billion in 2027 while email marketing revenue will hit $17.9 billion.
That’s because email marketing has proved its value. It’s a channel that has consistently performed when you analyze click through and open rates over the decades (plus it’s when done correctly).
But there’s an art to leveraging email marketing. It’s not just about crafting an email with a great subject line and call-to-action and pressing send to your database.
